Marketing and all related ventures create a multi-million industry, but the act of marketing does not have to be a costly or complicated venture for any small businesses. The relative size of your small business to the wider market size should not be intimidating when you think about marketing your small business. Your budgetary constraints or lack of personnel dedicated to marketing activities should be no excuse. More often than not, the simplest marketing ideas are the most efficient, and here are some top small business marketing tips that can assist you in creating a significant impact on your target market.
Design Giveaways and Give Some of Your Products Away
Attend some market events and shows and give away some of your products or services for free. The free products and services get your prospective customers to test the quality of what you offer, and they may get hooked from that first instance. You could also design branded giveaways that prospective clients cannot throw away quickly. The giveaways will always keep them reminded of your brand and products or services. Giveaways are an effective way of marketing because they do not have to be expensive-think of a pen or a mug!
Get Social, Blog, and be Helpful
Blogging is an efficient and low-cost approach that you can use to reach your prospective and current clients through relevant and well-generated content that relates to your market niche. The blogs provide essential information that customers seek, and while reading your blog, they may order some of your products or services if they get convinced that you understand the industry well. For example, if you engage in landscaping and gardening, you could generate a blog with content on some DIY projects related to landscaping, which could attract clients seeking landscaping services. It is good to note that you have to keep your content always updated so as to keep your followers interested in your content.
Build Your Online Presence
The power of internet marketing is tremendous in the current tech-savvy society. You can harness this power by creating a website accessible via various platforms and link it to interactive social media platforms such as Twitter and Instagram. Your profiles on these platforms and content on your site act as free marketing channels for your small business. You should create simple profiles and sites that are easy to navigate and interactive in nature. Interactivity is essential because you can use these platforms to communicate with your clients by offering them free advice and answering their questions – and possibly land new business deals.
Harness the Power of Free Online Advertising
There are numerous free online advertising platforms such as Vivastreet and Gumtree. You could use these platforms by creating a well-authored classified advertisement and posting it on one of the free internet advertisement directories.
Send Out Regular E-mails, Postcards, and Press Releases
Sending out regular e-mails, postcards, and press releases keep you in touch with your customers, and it creates a relationship and sense of trust, which is valuable to the clients. However, you have to make sure that the content in these e-mails, postcards, or press releases is relevant, brief, and interesting to read. Otherwise, it will find its way to the bin once opened.
Sponsor Organizations, Events, or Online Contests
Sponsoring local events and organizations are not very expensive, especially; for one-time or annual events. This approach is effective in cases where your product or service is mainly targeted at a market niche whose members are highly likely to be part of the audience at these events or members of the involved organizations. Sponsoring such events or organizations gives your business exposure to the attendees who will always appreciate and remember your effort, and perhaps become loyal customers because you will be sharing a common course. You could also sponsor online contests by investing a little money in buying prizes. Note that you do not need expensive prizes for the contests and simple items such as backpacks, or electronic gadgets could do the trick. The method is effective because the business leads you may get at the end of the contest may be worth more than the prize money.
Join Organizations in the Same Industry and attend all Networking Events
Joining organizations with interests aligned with your industry and attending networking events gives you a forum to get the word out and possibly meet like-minded people with whom you can share ideas and get valuable business insights.
Diversify by Utilizing Integrated Marketing Approaches
There is no perfect approach towards marketing your small business. In fact, marketing trends are dynamic and ever changing. As such, vary your techniques by using the highlighted top small business marketing tips to prevent your clients from tuning out because of you monotonous approach. Try using social media, flyers, sales letters, leaflets, classified advertisements, and many other methods.